With more than 90% market share in Europe, Google is our favorite tool when it comes to searching the Internet. But do we really know how to use it? I will try to share with you some Google commands as well as some tips to optimize your use of the search engine.
1) How to find related websites with Google?
This command has an interest when you are looking for new sources for your strategic monitoring. It will allow you to find other sites and contents that are related to a site that you have chosen.
For example, students of our Advanced Master’s in Digital Business Strategy can be proud of that, in the eyes of Google, our management school is the most related one to EM Lyon and HEC Paris… we hope recruiters think the same!
2) How to find free-to-use images on Google?
Just make your search on Google image, then click on “Tools” and then on “Usage rights”.
3) How to depersonalize a Google request?
Google customizes its results page based on our browsing history and Google+ profile. To depersonalize the query, simply log out of Google+ and add “&pws=0” at the end of the url. This command is unofficial and to be sure that the results are depersonalized, I advise to use the private navigation (Ctrl + Shift + P on Firefox and Internet Explorer or Ctrl + Shift + N on Google Chrome). Geolocation will always be considered.
The interest of this command is mainly SEO oriented because it allows you to see the results of a query as if it were the first time you were searching for it. Therefore, it is easy to follow its real positions on different keywords.
4) How to get more accurate Google Search Results?
This command isolates all indexed pages from a site on Google. It also allows you to track the indexing of a specific page. It is only useful for SEO if used alone.
For example, our Digital Me Up blog has 544 pages indexed in Google..
..with 70 “author” pages.
However, it seems that the Googlebot does not crawl the site often enough. The article of Laurent Hélaine, published on the 27th January is still not indexed 3 days later. No organic traffic is therefore possible!
This command returns all the results indexed by Google that contain the search term in the content of the page. To search for an exact term, it must be surrounded by quotation marks (intext:”exact term” for example).
It will help you to find a presentation / thesis on a particular format on a given topic. You can specify different formats: PDF, DOC (for Word), XLS (for Excel), TXT (for text pages), PPT (for PowerPoint) etc.
Let’s imagine that you have a headache. You would like to know more about what you need to do but you don’t want to be distressed by what you could read on Doctissimo. With the “-” sign, you can exclude all terms that you don’t want to appear in the results page: “headache -doctissimo”.
The real interest is that you can combine all these commands to get more accurate Google results. Here is an example – I’m looking for pdf documents about innovation on the grenoble-em.com website.
There are a lot of other commands that can help you to better use Google. A few of them are listed on an official Google documentation but in my opinion, the most important and useful are in this article.
As a candidate for a job, or for business development, I sometimes use these commands to find the email address of a professional I want to be in touch with. I’m not going to say how; it would be too easy. Just a little practice and a rereading of this article and you will find the way yourself!