Advertising; Native; Mobile Digital Strategy Online Advertising Web Marketing

The war between traditional advertising and online marketing – Focus on millennials

You will now forget everything you know about previous generations. Gen Z is not defined by events but by behaviors. They have grown up more exposed to the world than any previous generation: 47% of Gen Z has already consider themselves to be an expert in something. Big companies are no longer an ideal: if they are not happy, they will change. Brand loyalty is very hard to acquire and to keep.

Advertising agencies have to be flexible and aware of millennials’ behavior by adapting and broadcasting the campaign through different touchpoint; so dealing with digital platform and traditional medias such as TV and billboards.

Rather than taking an all or nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.
As the audience is daily confronted to advertising, the most important for brands is to know what message they want to share and which media is more relevant to spread the message.

To know about the subject, please do take a look at the video below.

 

About the author

amignotte

amignotte

Currently working at Publicis Conseil as account executive junior manager for Orange International; I'm developing advertising campaigns (TV, print, radio & digital) for Europe and Africa.

Otherwise, I love to go to the cinema and cook.