User Experience

UI design: definition and interest

UI design and UX are buzzwords in digital marketing these last few years. We usually know what means those two acronyms. UI stands for User Interface and UX means User experience. But would we be able to explain properly what is UI design ? Why UI became so important in web design ? And what is the difference between UI and UX design ? You have a doubt… let’s get through this.

If you are rather interested in UX design, take a look at this post :
Why User experience (UX) is at the forefront ?

What is UI design ?

User Interface (UI) design is the process of designing software interfaces with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UI design operates when products or services require interaction with the user. Indeed by definition, an interface is a point of interaction between the user and a hardware or software. The interface should allow the user to perform any required tasks to complete the function of the product or service.

The UI designer creates the user interface based on the functional requirement and planned user experience using design standards and aesthetics to craft a certain experience. In other words, the main purpose of UI designers is to make great look and feel user interfaces, as simple as possible, and engaging. It allows users to navigate easily, to focus on what they are supposed to look for and quickly meet their expectations.You surely understand now, the UI designer has to optimize the user experience through the interface.

The end results is an interface that will be used to release a product or a service.

The difference between UX & UI design : What is UI’s scope ?

The UX design is still two many times associated with UI. But think about it… It would mean that the user experience only consists in navigating on a web interface to access the information.

No ! UX is way more than that. The user experience is the result of a global overview that takes into account users’ needs. UX has a user centric approach, it is submitted to the user sensitiveness. What really matters with UX is to provide an efficient solution to answer users’ expectations. It is a full process that get through UI but also the content, the website architecture and so on.

Eventually, UI is a part of UX. The scope of UI design is the organization of elements (graphics and text) to offer an attractive website. So obviously, when willing to create a memorable user experience, UI is important but not suffisant.

UI_design_user_experience

©Copyright 2017Tatiana Corallo-J.

UX is like an iceberb, and UI is the iceberg’s visible part.

UX is a mix of visible parts and invisible parts ; and when they merge, they contribute to the global user experience.

UI is the visible part of a product : It is what we can see as a user, what we can hear and touch when using it.

Why is UI design so important ?

It is important for any web designer to design functional sites that can easily generate interest and online traffic among internet users. The user interface design plays a vital role in bringing a large volume of web traffic.

According to Goran PAUNOVIC, in his article The Importance of the User Interface Design: “A user friendly website is a must as it provides enhanced user experience to the online visitors. UI plays an important role in online business’s success story. Any site that is too complex and difficult will definitely push away online traffic. The use of effective and simple user interface design will engage customers, retain them and will be of immense help in achieving the objectives. A good user interface not only increases the site usability but also leads to the smooth completion of any task at hand thereby making everything enjoyable and flexible as per the requirements of users.”

Last thing but not least, users get increasingly used to tactil and reduced size interface. Mobile are so trendy because mobile interfaces get clother with human. We hold the mobile in our hands, we put our fingers on it, we interact touching the screen or talking to it. This device’s method of use fosters the cohesiveness between the human and the machine, making interfaces a playground for UI designers, a playground with great potential for online businesses.

UI design in a nutshell

User interface is what, where and how elements works on the interface. The main purpose is to create attractive and easy to navigate interfaces to engage customers and increase online traffic; by providing better user experience, UI being part of UX. Indeed UI designers work with UX designers but even if UI and UX design are two different concepts that can’t be dissociated, it is essential when creating a website, an app or a software not to mix UI up with UX.

Creating well designed interfaces is becoming more and more complex. UI design makes user friendly interfaces but other concepts and trends are emerging and tend to improve interfaces’ design. For example, you now hear about “Interaction Design” which focus on how the user and app act and react to each other. Or, “Material Design”, a unified system proposed by Google to make interface more intuitive thanks to physics principles.

About the author

tcorallojackson

tcorallojackson