User Experience

How to survive in the SaaS era?

Two weeks ago, Mr. Kratiroff gave us a challenge that consists in using a maximum of tools during 3 days to be ready for the demo day. My team and I managed to use around twenty tools for one short time project, and it was amazing to benefit of this accessibility and of an outstanding user experience of these products, most of them were SaaS products.


Let’s start with a quick reminder, what is SaaS about?

SaaS, as known as Software-as-a-Service, allows a company to no longer install applications on its own servers but to subscribe to online software and pay a price that will vary according to their actual use.

 

SaaS management enables a business to benefit from many advantages:

  • no software to install on the company’s computer hardware
  • no data stored internally
  • update of automatic applications
  • the application can be used anywhere and anytime: all it takes is a simple internet connection and a computer
  • management in SaaS mode provides a level of security generally superior to internal management 

Previously during my (short) time at eFounders, a Paris-based startup studio specialized in building B2B SaaS such as Aircall, Mention, TextMaster, … the core team decided to list all the tools used by the various team working in the office. In less than 1 hour, 50+ tools have been listed, divided in the users’ departements: Tech, Sales, Marketing, Product, Customer Success etc.

 

It made me realized that SaaS were part of our everyday success. But how could we measure their participation of the success or even the fails?

An example below of a basic setup for a startup with: Ops, Product and Engineering, Sales and Marketing teams.

 

Working in different startups, I shortly noticed that I became a fervent SaaS addict and discovered many tools I can’t imagine myself living without it now because each of them solve a specific problem and generate a lot of value for us.

The more a company grows, the more tools they use. However, it’s rare that people instaure processes to track its roll-out success.

In order to measure your tool utility, you should be able to track and monitor KPIs such as use frequency, efficiency, and cost. By bringing a little bit of radicality in the choose, you will be able to build a strong and meaningful SaaS stack for all your team and to manage your budget in the same time.

 

1/ The use frequency

What is the repartition of your SaaS stack use? Which tool do you daily, weekly or even monthly? Do you feel like you are making the most of them?

 

2/ The efficiency
Is this tool necessary for your business? Is the plan you subscribe is the most appropriated? Is there features you don’t take advantage of? Do you have a customized follow-up with an attributed account manager?

 

3/ The cost

Be careful about paying twice an account for the same tool used by two different teams. Does the return of investment of your software worth the cost? If measuring your resources of the moments is a good practice, testing other solutions on the market could be a instantaneous no brainer!

In any case as users, we should always be able to provide a feedback to the teams for one reason: to support them in their achievements of building a top product on their market and provide a greater experience for all of us.

About the author

Sonya Cerclet