Social Selling: learning from worst practices – Oct 23 

Digital Me Up Webinar Series are a series of online events organised on behalf of GEM’s Paris-based Advanced Master’s in digital business. They take place once a month and deal with topics relative to Digital strategy and other Web-related matters. This webinar about social selling has been recorded and is now viewable in full in the following YouTube video. [youtube][/youtube] Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit behind a computer to sell more. Here I have investigated this matter in the light of my field practice of both selling and social selling.

social selling webinarI have had a Social Selling itch for a long time

Social Selling

Mastering Social Selling Like A boss

When so many people are touting the benefits of social selling and businesses are changing their habits to accommodate new trends, there is always a risk that the trend becomes a fad and that all reason is lost. This is why, I have long wanted to answer the above question on this blog, and I decided to do it (disclosure) as part of an engagement with our client Touch & Sell. Here is an introduction and an English version of my blog post.

Salesmanship, Selling and Social Selling

Salesmanship is a subject which is dear to me for many reasons. A, because I used to be a salesman a long time ago. Even though I readily admit that I was not the best performer. B, for having designed marketing information systems for Europe and the rest of the world for many years (there, I was doing a far better job). Selling is a difficult job but a very enriching one, and I cannot help but reflect on all the things I learned because of it. Strangely enough, doing business is probably one of the least taught subjects in business schools. This is weird and also tale-telling, one mostly learns about sales in the field. Having said that, it’s also a shame, because there is a dire shortage of sales talents in many countries. It is a shame, in these times of unemployment and also of inequalities, which despite the economic recovery, continue to thrive. Sales is not only at the core of business, it is also a good way to improve one’s net worth. As a matter of fact, in some businesses, I have known top salespeople who earned more than the MD. social selling