Category: Content Marketing

How Gaming Culture and Video Games can revive the Selling Process in the Automotive Industry

Racing Video games have always been fifteen years ahead of the industry they are portraying. Now comes the time to bridge the gap. Buying a car is not fun. Well, not for anyone who’s not into watching countless hours of car-related videos and actually rolls down his...

Audience Retargeting: Drive More Business With Content

For the last few years, I’ve been consulting as a senior content marketer for a performance marketing agency. There was a constant pressure to prove the return on investment of content strategies and tactics deployed for our clients. I’m only figuring out that, all...

5 Steps to a Killing Product Description

Why are product descriptions so important? And why should you spend your precious time on copywriting for your products? Here’s why: product pages will be your number one traffic driver for your website. But it’s not enough to lead the customer to your website. The...