Category: Digital Marketing

What if Retail’s future was now?

- '' When I’ll grow up … cars will fly in the sky! In ten years from now… we’ll pay for everything on our phone … we will absolutely do everything with it! '' We are there, we are “tomorrow”, I am older and we are ten years later. Then, even if all my mini-me’s...

Is mobile addiction getting us unsocial?

I decided to write on this topic following the previous course I attended at school about mobile marketing strategy. The lecturer was introducing the course with the fact that we were all getting addicted to our smartphones. It is not the evidence, but the...