During one of our lectures, Mr. Kratiroff gave us a challenge that involved using maximum number of tools during 3 days to be ready for the demo. My team and I managed to use around twenty tools for one short time project, and it was amazing to benefit from this accessibility and of an outstanding user experience of these products, most of which were SaaS products.
Let’s start with a quick reminder, what is SaaS all about?
SaaS, which is the abbreviation for Software-as-a-Service, allows a company to no longer install applications on its own servers but to subscribe to online software and pay a price which varies according to their actual use.
SaaS management enables a business to benefit from many advantages:
– no software to install on the company’s computer hardware
– no data stored internally
– automatic updates of applications
– the application can be used anywhere and anytime: all it takes is a simple internet connection and a computer
- management in SaaS mode provides a level of security generally superior to internal management
Previously during my (short) time at eFounders, a Paris-based startup studio specialized in building B2B SaaS such as Aircall, Mention, TextMaster, … the core team decided to list all the tools used by the various teams working in the office. In less than an hour, 50+ tools had been listed and divided amongst the user departments: Tech, Sales, Marketing, Product, Customer Success etc.
It made me realize that SaaS was part of our everyday success. But how could we measure their participation of success or even the fails?
An example of a basic setup for a startup with Ops, Product and Engineering, Sales and Marketing teams is hereunder:
Working in different startups, I shortly noticed that I became a fervent SaaS addict and discovered many tools that I can’t imagine myself living without now, because each of them solves a specific problem and generates a lot of value for us.
The more a company grows, the more tools it uses. In order to measure your tool utility, you should be able to track and monitor KPIs such as use frequency, efficiency, and cost. By being a bit radical with your choice, you will be able to build a strong and meaningful SaaS stack for all your team and manage your budget in the same time.
1 The use frequency
What is the repartition of your SaaS stack use? Which tool do you use daily, weekly or even monthly? Do you feel like you are making the most of them?
2 The efficiency
Is this tool necessary for your business? Is the plan you subscribe to the most appropriate one? Are there features you don’t take advantage of? Do you have a customized follow-up with an attributed account manager?
3 The cost
Be careful about paying twice for the same tool used by two different teams via different accounts. Is the return of investment of your software worth the cost? If measuring your resources for the moment is a good practice, testing other solutions on the market could be an instantaneous no brainer!
In any case, as users, we should always be able to provide a feedback to the teams for one reason: to support them in their endeavor of building a top-quality product within their market and to provide a greater experience for all of us.