Digital Marketing

Progressive Web App: A real innovation for the Mobile Web

 In a digital ecosystem that is mobile driven, companies are increasingly looking at improving their mobile presence providing ATAWAD digital solutions. But when it comes to make decisions about its mobile development, there are several options which worth to be analyzed before mooving forward. According to your needs in the short and long term, your budget and the « urgency » of the project, some solutions might appear more adapted than others. 

So let’s first differenciate every options you have : 

 Now you have a more precise idea of the available options, we are now ready to focus on the Progressive web App. This article will aim at defining what is it, its features and main benefits. But before entering into the heart of the matter, a bit of context is welcome. This will help you understand to what extent Progressive Web apps became a real opportunity in the Mobile web that must be taken into account. 

First things to be aware of is that mobile penetration outreached the desktop’s audience (source: Statcounter). In addition, the number of apps dowloads is still increasing, +24% in 2017 worldwide (source: Statista). However, it appears that just a few applications are actually used. On average, on 26 applications that a french user install on his smartphone, only 6 would be regularly used (source: Relatia Agency). Moreover, applications take more and more memory on our smartphone. 

Facing these observations, Google decided to develop a new alternative to native apps while maintaining their functional qualities. And this answer is none other than Progressive Web Apps. 

What is a progressive web App? 

Where Progressive web apps should be classified? 

Progressive web apps are applications close to every platforms previously described. They use the best technologies of the web (HTML 5) associated with applications’ features to provide an optimised user experience. Thus, they look a lot like native and hybride apps except they are available on the web and not on application stores. They also are halfway between Web apps and Web mobile site. 

“Progressive web apps are experiences that combines the best of the web and the best of apps” 


What are the main features of progressive web apps? 

Progressive web apps, as its name suggests, are web apps that can be installed on the home screen of our devices without the need to upload it from an App Store. Once they are installed, they can be used with very low-quality network or even offline, they are capable to send push notifications and initiate seamless periodic background syncs. 

No matter which browser is your favorite, as Progressive web apps are built with progressive enhancement, you won’t be constraint to change your habits and won’t have any issue if you have collaborators to the four corners of the globe using different browsers. Progressive web apps work for everyone. 

For users, the progressive web app feels like an app. That is why we can say of Progressive web apps that they are App-like. 

And finally, there is no much need to precise it but let’s specify it anyway. Progressive Web apps are of course responsive meaning that they fit with any devices. Those that already exist: Smartphone, tablet, desktop as well as for the ones to come. 

Progessive Web App, a genuine reliable, fast and engaging mobile web solution 

#1 – A safe App 

Progressive web apps are only provided via HTTPS in order to avoid as much as possible interfering and to assure content has not been manipulated or modified. 

#2 – An App SEO friendly 

Progressive web apps are more discoverable as they are indexed on search engines. It allows then to find them when making research on your browser. This also implies that they own an URL so they are linkable, they can be shared simply with their URL. 

#3 – A cheaper solution 

A progressive web app is less costly than a native application to develop. Indeed, a native application implicates add costs due to the different versions to create for the multiple operating systems. Furthermore, there is no more subscriptions to pay to be visible on the stores. 

#4 – A simple installation 

Progressive web apps are not constraint by installation procedures required by application stores making the installation way less complex. 

#5 – An efficient App 

Progressive Web apps are based on the same model that native apps: the application shell model. It isolates the application features from application content. This allows a fast loading of the pages in the application. The cached shell loads instantly and the dynamic content loads in then. 

#6 – An engaging app 

Using the push notifications, you will be able to communicate information at the right moment, with the right message to the right person. This ease to retain user. Also, the fact that the icon will be visible on users’ home screen encourage more strongly user engagement. 

#7 – A reliable app 

Thanks to the services workers, the app is updated in real time each time a page loads and the user doesn’t even know it and doesn’t need to intervene. 

To conclude, Progressive web apps provide a user experience optimized. As a native app, progressive web apps have access to the smartphone features (geo-tracking, notifications, camera…). Range of possibilities are multiple and does not cease to evolve. Integrating progressively all the features of native applications, this new alternative allows several opportunities to improve the UX, a key aspect that became essential for users 

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