The questions are answered by the Program Director and a student of the Advanced Master’s in Digital Business Strategy during one of the previous years’ Campus Channel videos.
So, we had a teacher from Google who visited us for three days. The students worked on Google AdWords as per his advice. He explained a lot and they had to do a presentation including some work about Google AdWords, and then they had a week to take this certification. So, you have in place your lessons, you can reread what you’ve done for three days and what’s quite amazing is that the students are still in contact with the teachers after the session. If you have a question or anything, you actually have their personal emails; you can ask them if you have a problem and they’ll answer pretty quickly. The students had a week to do that and they also did some online courses. Then they had to take a test to get this certification. It’s an online test that gives you the score straight away.
You were talking about Google Analytics and getting certifications. Please tell us more about some of the certifications that students get through this program.
We have the Google certification and in 2018 we also have one for Facebook ads; and there’s going to be more things next year. So, we’re trying to give our students as much abilities as possible to enable them to find a job and put more strings to their bow. What we intend to do is provide our students with the basics.