Can you tell me more about the class structure and teaching methods. Are there MOOCs or blending learning?

The teaching method is very interesting. Our teachers are mostly professionals who have been working in the digital world for a while. For example, once we had someone from Google. I would say that they have quite high profiles and what we have had until now is basically in the first day, there is a lot of teaching, i.e., learning in lectures; the second and third day is preparing a presentation about a real-life case. So, the students are presented a company, its challenge and problematic, and they have to solve this issue by Saturday two o’clock in the afternoon. It’s great because they change groups all the time, and that forces them to learn how to work with people from different cultures. Blended learning is something that we do all the time: we get people out there and they have to learn by themselves. That’s very much like this in live business cases. We give them some instructions and the deadlines. By this time, they have to talk to their counterpart at the business and then come up with the minutes, etc., and then we give them comments and tell them about what’s right and what needs improvement. It’s very much like a consulting engagement. We also have flip teaching. We allow the students to step-up on the stage and become teachers for one day.

We are working on distance learning. MOOCs, I think are passé, because there are very few people who are able to learn something by themselves.

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Ahmad Zamir