I think it’s all about doing things differently. We work differently; we do a lot of what we call the GEM Learning Model. We actually teach our students how to learn. We don’t just teach them digital, but we teach them how to learn because if you don’t learn how to learn, then you can’t learn digital, because you have to learn every day.
Also, there’s the international side of the course and the fact that there are executives studying alongside young students. You actually learn how to work with professionals in the digital sector.