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“Content is King”

The internet has transformed the marketing and commercial landscape…

Tokenization of assets: a promise of a massive change in the financial industry.

We are at the beginning of the 4th industrial revolution. Technology is profoundly transforming our lives. The combination of...

Xiaohongshu: Why it is the hottest Chinese Social E-commerce App

“In China, they get to monetization much faster than the west. You need to get your…

IS ARTIFICIAL INTELLIGENCE REALLY LEVERAGING INNOVATION AT L’ORÉAL?

L’Oréal is leading the worldwide beauty industry. With 37 brands, L’Oréal covers consumer’s needs from hair to toes. Every...

4 Good Reasons To Launch Your Content Strategy

If you still considering whether or not to deploy a content strategy for your organisation…

Augmented reality

Augmented reality was once reserved for the world of sci-fi films, video games and geeks. Today it is a serious and remarkable...

How BI & AI could improve forecasting inaccuracy?

Big FMCG companies may have a wide range of products in their portfolio…

Women in tech: a question of (in)equality

The promise of equality is not the same as true equality…

From attention to addiction: where is the digital economy heading?

The term attention economy was first coined in 1971 by Economist Herbert Simon. According to him, information consumes the...

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